This week at the Great American Trucking Show in Dallas, Progressive Insurance is kicking off a new healthy drivers program that will include a dedicated website and the chance for drivers to win a $5,000 cash prize in the Live Fit. Haul Long. Sweepstakes.
Progressive has declared September Trucker Health Awareness month and to celebrate will hold live health and fitness events for truckers, adding trucker health tools to its website, and holding a sweepstakes to raise awareness and show appreciation for drivers.
“Progressive Insurance takes this health crisis to heart. We’re committed to helping truck drivers lead healthier, happier lives and are creating truck driver health awareness that focuses on fitness and nutrition, so truckers can make every minute count – just as they do on the job,” said Brett Stalnaker, commercial auto product manager for Progressive. “We want to provide a road map of sorts for truck drivers to ‘Live Fit. Haul Long.’”
The program kicked off this week in Dallas where Progressive introduced campaign spokesperson, Big John Drury. Drury, who stands 6-ft.-7, has lost 100 pounds by dancing and creating fitness routines, and has garnered quite a following on social media channels.
“We are looking forward to working with Big John who is an inspiration to truckers and everyone aiming to achieve their health and fitness goals,” said Stalnaker. “Big John’s incredible health and fitness success story and positive energy will help us connect with truck drivers seeking a realistic solution to their health challenges.”
On Sept. 1, Progressive will launch a trucker health content hub at http://www.progressivecommercial.com/truckerhealth/ with TruckFit exercise videos, cab cuisine cooking demonstrations, brain-teasing games, and a chance to win multiple prizes—including a $5,000 cash prize for a dream getaway—in their Live Fit. Haul Long. Sweepstakes.
Bob Perry, president and founder of Rolling Strong is a content partner for this effort.
“Rolling Strong is pleased to be supporting the Progressive Commercial Insurance fitness challenge and other wellness initiatives that are helping to bring awareness to driver health,” said Perry. “Progressive Insurance is setting the example for why everyone involved in the transportation industry should be part of the solution to support driver health.”
Progressive will also be hosting a special event with the Truckload Carriers Association (TCA) at the Travel Centers of America truck stop in New Braunfels, Texas on Tuesday, Sept. 15, 2015, during National Trucker Driver Appreciation Week, which runs Sept. 13-19.