Trincon Group, a national transportation industry advisory and technology firm, will hold a special webinar on June 25 at 11 a.m. EST as part of its Executive Education program to address the driver shortage and what individual trucking firms can – and must – do to respond.
According to president Duff Swain, “The industry has been talking about the driver shortage for years – it’s time for action. We keep doing the same things over and over again, but the problem persists. It's time we tried something new. We can't wait because the longer we wait the more critical the problem is going to become. Improved economic conditions along with an aging driver population means that the problem is going to get worse – not better.”
As Swain explained, “For years we tried throwing money at the problem, and at drivers, attempting the lure them to one company or another. The result – driver turnover still hovers around 100% and the shortage continues. We need to look more comprehensively at the problem, in particular the role individual carriers play in improving the image and reality of truck driving as a long term career.”
Trincon said its webinar will take an objective look at driver development and retention and suggest some new ideas and comprehensive solutions:
• Looking at drivers as “professionals” and as employees looking for a long-term career path
• Implementing hiring and “on-boarding” procedures that encourage retention and longevity
• Providing compensation that rewards skills, experience and tenure in addition to productivity
• Fulfilling employee’s (drivers) need for defined expectations, recognition and consistent communication
• Defining processes that hold drivers accountable
Trincon has worked with companies across the country on this issue for over 30 years, the company said. “We have seen how highly successful companies have reduced turnover from near 100% to less than 35%,” the company said.