As major tire manufacturers reintroduce once-prominent brands in the quest to gain market share, compete with offshore entities, and meet fleet needs for both cost-efficient and fuel-efficient tires, fleets have more choices than ever before, but is that a good development?
Miles to removal, durability, tread depth and retreadability all must be addressed. Just as importantly, though, is the question of which brand to support. Michelin? Goodyear? Bridgestone? Continental? Those