Ten years after Eaton Corp. and Dana Holding Corp. created the original Roadranger marketing organization, the two companies announced they have agreed to renew the initiative for an additional five years. The Roadranger agreement gives truck buyers the option to select Eaton and Dana products as a complete system for single-source specification, service and support for those products, according to the companies.
“About 10 years ago, we announced an unprecedented alliance of former industry rivals, accompanied by an exchange of businesses designed to make each company stronger and more valuable to its customers,” said David Renz, vp-sales and marketing for Eaton Corp. “I'm happy to report that a decade later, the reasons we agreed to work together in the first place are still valid today.”
“Based on the feedback that we have received from our customers, the Roadranger approach has been a success,” said Frank Sheehan, senior vp-global sales, marketing and planning for Dana. “We've continued to work together to provide increasing levels of customer value and satisfaction by ‘virtually integrating’ our drivetrain systems and other products into a solution that is clearly more than the sum of its parts.”
The two companies pointed out that more than 200 different components are available through the Roadranger organization, all of which are supported by the network of more than 180 sales and service specialists in Roadranger Field Marketing.
Also announced was an updated design for the Roadranger.com web site, featuring improved, reader-friendly screens throughout the site's coverage of trucking components, systems and services from Eaton and Dana.