Eaton launches new drivetrain-component aftermarket brand

Jan. 19, 2011
LAS VEGAS. Eaton Corp. today debuted a new brand—EverTough-- of drivetrain components engineered specifically for the aftermarket here at the Heavy Duty Aftermarket Week (HDAW) conference

LAS VEGAS. Eaton Corp. today debuted a new brand—EverTough-- of drivetrain components engineered specifically for the aftermarket here at the Heavy Duty Aftermarket Week (HDAW) conference. The company says the new product family “provides aftermarket customers with the optimum balance of price and performance to meet their replacement part needs”. The initial EverTough offering is a line of heavy-duty clutches, also introduced at HDAW.

“The new EverTough components will complement Eaton’s industry leading production parts currently available in the aftermarket,” said John Beering, vp & gmr of Eaton’s Clutch and Aftermarket business unit. “The pricing will be competitively positioned to allow our fleet and dealer customers the opportunity a carry a complete portfolio of Eaton’s new and aftermarket clutch products. And best of all, the EverTough brand will receive Roadranger sales and service support.”

To ensure the new EverTough clutches have reliability and durability at a competitive aftermarket price, Eaton said it designed the clutch with an “aftermarket-specific facing, a release system with standard dual zerk fittings, and dampeners to meet the torsional vibration needs of the aftermarket.: In addition, lube intervals are set at 25,000 miles to reduce maintenance cost.

With torque ratings available up to 2,050 ft/lb, EverTough clutches are available in both 14- and 15.5-in. heavy-duty designs for all makes of diesel-powered commercial trucks.

EverTough the clutches include a one-year/ unlimited-mileage warranty.

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