GM Fleet and Commercial Operations (GMFCO) has announced redesigning of gmfleet.com, its business-to-business website. GMFCO said the site gives “business customers easier access to information and tools tailored to meet their specific needs not typically found on general retail automotive sites.
A key element of gmfleet.com is the Vehicle Showroom, which features a comprehensive listing of standard and optional equipment, vehicle specs and photos. It includes all models from GM’s eight divisions and specialty commercial vehicles. It also features a News and Offers section, which highlights the latest news and promotions most relevant to business customers, as well as a Service and Maintenance section dedicated to helping fleet operators and business owners better manage vehicle lifecycle costs and improve fleet efficiency.
“The site redesign is the result of research and direct input from customers,” said Brian Bowden, marketing director – GMFCO. “We know business owners are time-constrained, and that well over 50% conduct vehicle research online. Customers have already told us that the new design makes their business vehicle shopping more efficient," he added. "And that's what it's all about."