Hino sizing up—and down

This year Hino Trucks is placing increased emphasis on the Class 7 market, especially with trucks for vocational applications

LOUISVILLE, KY. This year Hino Trucks is placing increased emphasis on the Class 7 market, especially with trucks for vocational applications, such as the dump truck it is displaying here at the Mid-America Trucking Show, according to Nick Vermet, senior vp of sales, marketing & customer support.

Vermet also told FleetOwner that while Hino is not ruling out a move into Class 8 at some time, it is more immediately focusing not only on Class 7 growth but on “filling up” its model line to provide more coverage of Class 4 and perhaps Class 3 applications.

He pointed out that there’s a bracket still to fill between where the new light-duty Toyota Tundra pickup leaves off and the Hino lineup begins, indicating there is opportunity for additional models to evolve. Over time, that would enable the corporate siblings to provide a full range of light- to medium-heavy work trucks across the two nameplates.

To comment on this article, write to David Cullen at dcullen@fleetowner.com.

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