Combining roadside service, cash back on purchases and online business tools, the Michelin Advantage Program gives smaller fleets access to services and benefits normally reserved for larger national accounts, according to Marc Laferriere, vp-marketing for Michelin Americas Truck Tires.
The program starts with an application for a Michelin Advantage Visa credit card. Michelin tires and dealer services purchased earn a 3% rebate and all other purchases, including fuel, earn a 1% rebate. The card has no annual fee and a lowered introductory interest rate for the first six months.
Cardholders are automatically enrolled in the Michelin OnCall program, which offers emergency roadside assistance within two hours or the dispatch fee is paid by Michelin. It also extends national pricing for service to smaller fleets and offers online access to prices, services and summary reports.
The third element in the new program is Michelin Direct Information Advantage, according to Laferriere. Offering access to Michelin’s business-to-business web portal, it provides smaller fleets with tire-management software tools, fuel modeling calculators, and information new Michelin products, services and training videos.