Mitchell 1 targets manufacturers with new customer tool

Mitchell 1 has launched a new customer retention and acquisition tool designed to allow manufacturers and suppliers focus on their business

Mitchell 1 has launched a new customer retention and acquisition tool designed to allow manufacturers and suppliers focus on their business.

The SocialCRM service will include automatic customer reviews, review alerts, provides search-friendly review content, creates a Facebook page, provides Facebook link integration, and creates AutonetTV videos, Mitchell 1 said.

“In a few words, Mitchell 1’s new SocialCRM program is shop marketing made simple – we do all of the work so you can concentrate on running your business,” said Brian Warfield, product manager for Mitchell 1. “Our support agents set up the SocialCRM service and monitor its performance with extensive summary reports. We create the Facebook page and provide automatic feeds of video and review content. We also help choose automatic e-mail and postcard campaigns, review the SocialCRM summary reports and recommend tuning the program for maximum return on investment. In addition, we help create coupons and send targeted e-mail blast campaigns.”

The customer review system allows a shop’s customers to create reviews of the service they receive, adds keywords for search optimization, and improves visibility, the company said.

SocialCRM also integrates seamlessly with the shop’s management system, calculating mileage history and combining that with specific maintenance schedules to determine next recommended services. It includes free e-mail matching with the shop’s customer database, target market promotions, a library of e-mail and postcard art and customizable large-format postcards, artwork and logos.

The system also sets up a Facebook page to maximize word-of-mouth marketing, create content for the page, and AutonetTV videos. Customer reviews are automatically pushed to the Facebook page with overall satisfaction star ratings.

Also, With ReScore, shops can ask for a follow-up review once they’ve had the opportunity to resolve a customer concern. This service also includes automatic low score alerts, actual customer verification, links to the shop’s website and the ability to respond to customer reviews.

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