Fleetowner 23907 Peterbilt Superfan Logo Final Hr 0
Fleetowner 23907 Peterbilt Superfan Logo Final Hr 0
Fleetowner 23907 Peterbilt Superfan Logo Final Hr 0
Fleetowner 23907 Peterbilt Superfan Logo Final Hr 0
Fleetowner 23907 Peterbilt Superfan Logo Final Hr 0

Peterbilt launches ‘SuperFan’ promotion

Oct. 27, 2017
This special program is timed to celebrate the production of Peterbilt’s one millionth truck; scheduled to occur mid-January next year.

To celebrate the milestone of building its one millionth truck sometime in mid-January next year, Peterbilt Motors Co. is launching a “SuperFan” campaign to identify the “ultimate fan” of the Peterbilt brand.

The program will recognize five “SuperFans” through a promotional campaign that will culminate with a special presentation of its one millionth production unit – a Peterbilt Model 567 Heritage edition tractor – at the 2018 Mid America Trucking Show to one of those finalists.

Peterbilt is accepting submissions from fans throughout the U.S. and Canada via a dedicated website at www.peterbilt.com/SuperFanSearch through December 22 this year.

People are encouraged to visit the website and submit their stories, videos, and photos to demonstrate why they are a “SuperFan.” The five finalists will be selected just after the New Year, the OEM added.

“The Peterbilt brand is built on loyalty; it is the lifeblood of our business,” noted Kyle Quinn, Peterbilt’s general manager, in a statement.

“We want to reward that loyalty and the one millionth truck milestone will be the perfect opportunity,” he added. “We have the best and most loyal customers and fans in the industry, and I’m excited to see and hear their stories.”

About the Author

Fleet Owner Staff

Our Editorial Team

Kevin Jones, Editorial Director, Commercial Vehicle Group

Cristina Commendatore, Executive Editor

Scott Achelpohl, Managing Editor 

Josh Fisher, Senior Editor

Catharine Conway, Digital Editor

Eric Van Egeren, Art Director

Sponsored Recommendations

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

How Electric Vehicles Help You Prolong the Life of Your Fleet

Before adopting electric vehicles for commercial/government fleets, prioritize cost inquiries. Maintenance is essential; understand the upkeep of EV fleets. Here’s what you need...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!