The Ram Truck division of Fiat Chrysler Automobile (FCA) is rolling out a special model edition of its 2016 Ram 1500 half-ton pickup dubbed the Yellow Rose of Texas edition.
Distinguished by its Stinger Yellow paint package, the “Yellow Rose” model will be offered in half-ton 4x2 and 4x4 crew cab versions of the Ram 1500 Lone Star pickup, which are models exclusive to the Texas retail sales market, noted Mike Manley, head of the Ram Brand within FCA Global, in a statement.
“Texas is truck country … and we’re committed to building products that resonate with our customers,” he added. “The importance of the Texas truck market cannot be overstated. That’s why the Ram Truck brand has worked year after year to deliver hard-working trucks that serve the communities across the Lone Star state.”
According to Bloomberg, wooing Texans is a crucial business for truck makers because the state is the largest market for new pickups in the U.S., with the trucks representing one in five vehicles sold in the state, which compares with about one in eight nationally.
The new Ram 1500 Yellow Rose of Texas, which goes on sale in April, derives its name from a mid-19th century American folk song later popularized in the 1955 Billboard Number One hit by artist Mitch Miller.