Shell Rotella T gets new packaging

Sept. 4, 2007
Shell Lubricants has introduced a brand-new bottle for its Shell Rotella T motor oil for commercial trucks that boasts an ergonomic design to make it both easier to handle

Shell Lubricants has introduced a brand-new bottle for its Shell Rotella T motor oil for commercial trucks that boasts an ergonomic design to make it both easier to handle and pour.

Also new is a “3 in 1” case of the product that offers three one-gallon bottles in one case for easier pickup and handling.

Shell Lubricants said the top handle on the new bottle makes carrying easier, and the side handle makes pouring easier and more comfortable. And it’s more environmentally friendly as well, as the bottle uses less plastic and no longer includes a foil seal, making it easier to recycle.

“The distinctive new bottle for Shell Rotella T is a great look that reflects the advanced technology of the motor oil inside,” said Patty Lanning, heavy duty engine oil brand manager for Shell Lubricants. “We believe customers will appreciate that we’ve designed a bottle that is easier to use and recycle.”

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