Truck-Lite launches new website

Truck-Lite Co. announced the launch of the new, redesigned version of its website. Key features include a navigation system, an enriched e-commerce platform, responsive design and a location-based, one-click distributor search, according to the company.

"This important initiative focused on completely overhauling our existing website by creating a customer-friendly, accurate resource so that technical guidance and educated decision-making is available 24/7 for our customers," said Brian Kupchella, CEO of Truck-Lite. "We partnered with key experts to develop a site that is intuitive to users and delivers robust product information."

The e-commerce platform is backed by a product information management system, creating a single source of truth to ensure consistent product data across every medium, the company added.

"We totally redefined our product structure and rebuilt our data from the ground up," said Edwin Ludwig, Truck-Lite's digital marketing manager. "We are absolutely elated to offer this technology to our customers. From day one, our team set out to raise the bar far above and beyond industry expectations, always making sure to focus on the primary goal of functionally improving our customers' website experience. Truck-Lite can now easily provide our customers with complete product data and digital assets, including 360-degree photography of every catalog product, along with helpful merchandising association data." 

Truck-Lite said it expects that the search function and access to enhanced product support-including technical bulletins, product videos, FAQs and industry news- will increase consumer confidence. The site also provides 24/7 ordering for Truck-Lite's vast network of distributors.

"We understand that our customers need more information than ever to stay competitive and flourish in today's tech-driven marketplace, and we're really excited to deliver just that," Ludwig said.

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