Back to their roots

Back to their roots

“We’re purposefully trying to be what drivers used to like about truck stops. And what they like is old school truck stops. They like the independence of being in Louisiana and having a ‘gator burger,’ but they also like to go up to Seattle and have the local coffee cake. They’re stopping in truck stops 2.1 times a day, and if it’s the same thing over and over, life gets pretty tedious.” -Kelly Rhinehart, co-owner and founder of Roady's  

The operators of the nation’s truck stops have quite a bit to consider these days, both as a segment and as players in a transcontinental market that has seen some game-changing consolidation in the past few years. As a group, they’ve had to become increasingly sophisticated to deal with fleet customers who now demand instant, online transaction reporting and back-office compatible interfaces. Then there are those customers on the front lines of the supply chain: the truck drivers, a di

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