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Competitive advantage is laser-beam focus for fleet

Founded in 1921, Coborn’s Inc. started as a produce market in Sauk Rapids, MN, and has grown to 52 grocery stores in five upper Midwest states under a family of brand names including Coborn’s, Cash Wise, Marketplace Foods, and Save-a-Lot stores. In addition, the company provides a home-delivery operation with $36 million in annual sales—and growing.

“Transportation is a vital and essential component of the company’s success,” says Neil Fandel, dir

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