Brand Masters

Take a lesson from Augusta National on how to build a brand

The Masters is on the bucket list of every serious sports fan. Personally, I’ve always been skeptical of the hype, but this spring I accepted an invitation to see for myself.

Everything about the day was perfect. Watching the world’s greatest golfers in a major tournament was riveting. Augusta National was more pristine than it looks on TV, and paying four bucks for a pint was as refreshing as the beer itself.

What amazed me most was how well the old boys in gr

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