Cale America, a supplier of payment technology for parking and transportation, announced that Laura Lierz has been named as regional sales manager.
Based near Denver, Lierz becomes Cale's first CAPP-certified member and she also serves on the Pacific Intermountain Parking & Transportation Association (PIPTA) board, according to the company. She will join Max Corotis who became Cale America's Director of Sales in October of last year.
"Cale's growing customer base in Colorado includes the addition of key new accounts like the City of Aspen, Town of Breckenridge and University of Denver," Corotis said. "It only makes sense to bring on an experienced account manager in this region to strengthen our ability to support our many customers there. Laura brings a lot of integrity, technical knowledge and long-standing relationships and we are grateful that she will be an integral part of the new Cale America organization."
"I love parking,” Lierz said. “I often dream of a perfect parking world. You can say I am addicted to parking. Parking is my passion."
According to the company, Lierz’s background complements Cale America's expanding products and services such as mobile payments for parking, EMV chip card solutions, electronic permits and plate-based enforcement solutions, which will be released in the U.S. this year.