DTNA names Schaefer general manager, marketing and strategy

Daimler Trucks North America (DTNA) announced Kary Schaefer has been appointed general manager, marketing & strategy.

Schaefer will lead the Freightliner Trucks and Detroit marketing organizations in the launch of upcoming products, steering product strategy requirements and implementing customer and dealer satisfaction initiatives, according to the company. Schaefer, whose most recent position at DTNA was general manager of the Enhanced Platform program for vocational products, also will continue to manage that initiative.

“Kary’s proven experience is perfectly aligned with our organizational vision of maintain our leadership position through innovation and product achievement,” said Richard Howard, senior vice president, sales and marketing. “Kary’s keen understanding of our industry, business and products will be instrumental to delivering our message our dealers and customers.”

According to the company, Schaefer joined DTNA in 1995 as a design engineer. She has held several positions in engineering, and in 2008, she was named chief engineer, where she led the Cab Engineering Department.

“In this role, she was instrumental in developing innovations that improved fuel efficiency,” according to DTNA. “She also oversaw the cab systems development for the Freightliner Argosy Evolution, Freightliner 108SD and 114SD, and the Western Star 4700, as well as the new Western Star interior, which impacted the entire Western Star product line.”

Prior to joining DTNA, Schaefer held leadership positions with Boeing, Pacific Testing Laboratories, Abossein Engineering and Cloud Cap Technologies, a division of United Technologies Corp, the company noted. She will be based in Portland, OR.

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