Filling seats the social way

Viral marketing can quickly spread the word about driver vacancies

By now you have probably seen—or at least heard about— the “Epic Split” video produced by Volvo Trucks in Europe.  The viral video, which had garnered more than 65 million views on YouTube by the end of 2013 despite only being released on Nov. 14, shows actor Jean-Claude Van Damme demonstrating the precision of Volvo’s dynamic steering on its FM truck models by doing a split between two moving trucks. That video followed other successful viral videos from

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