Penton's FleetSeek, the trucking industry's source of sales and marketing leads, officially launched two data and marketing solutions for the trucking industry. With a proprietary database of nearly half a million North American commercial truck owners, operators and decision makers, FleetSeek, Fleet Owner’s sister publication, offers a new data solution for fleet decision-makers. A new marketing solution is now available in conjunction with Penton SmartReach's database of nearly 20 million business-to-business records. FleetSeek now offers a turnkey programmatic behavioral targeting solution for marketers.
The FleetSeek business intelligence tool, which can be found at www.fleetseek.com, and is now available on all devices, allows business decision makers to quickly identify and sort trucking operations by make, model, engine type, and age of equipment in the motor pool of each fleet.
Now through the combined power of Penton SmartReach, FleetSeek offers marketers a turnkey targeted email solution that delivers deep customization and the ability to overlay data attributes to target prospects. In addition, all programs are backed by detailed reporting to monitor and optimize campaign performance.
"Our customers have come to us looking for deeper customization and the ability to overlay more data attributes to better target their prospects," said Penton's trucking group managing director Reggie Lawrence. "The most successful e-mail marketing campaigns we see are those that provide a higher level of targeting – matching up the right message and right audience – which translates into better response rates and lead conversions for our customers."
Lawrence added: "The launch of these two new products is a continuation of FleetSeek's commitment to providing innovative data in the trucking industry."