The heart of the matter

Working together, fleets and shippers can find ways to attract drivers

When you examine the many issues facing the trucking industry—rising fuel prices, ever-increasing equipment sticker prices, more regulations, plus congested and crumbling roadways—nothing stands out more than this salient fact: driving and maintaining trucks for a living is not only something fewer and fewer people want to do, it’s being actively discouraged even among those within trucking itself.

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