How has the industry changed to attract female drivers?

There are carriers that are becoming more aggressive in their efforts to recruit female drivers because of the benefits women bring. Not just as drivers filling a need, but as well-qualified employees who bring a different perspective to the job.

As drivers, women take fewer risks according to Ron Kipling, author of “Safety for the Long Haul.” Kipling credits this trait as being related to differences in the level of testosterone between men and women.

Trucking company executives often tell me that women are better at completing their paperwork and often treat their equipment better than their male counterparts. Regarding communication, women are often viewed as being better with customers, as well. 

As trucks become more driver friendly and the freight is no longer being “fingerprinted” by drivers, the opportunity to become a professional driver extends beyond those who are big, muscular and mechanically minded. The length of haul is getting shorter and time at home is viewed as crucial in attracting and retaining drivers.

Adding women to the driver pool is not just something we should do to fill a need; it’s something we should be doing because we have an opportunity to utilize under-represented potential.

As carriers, you can attract and retain more women and you should WANT to be increasing your percentage of female drivers. Use these suggestions and maybe you can enjoy more safe and conscientious drivers in your fleet.

If you have women drivers working at your company, how do you feel they do as compared to their male counterparts?  Let us know by sharing your stories here.

TAGS: News
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