Pricing power—or the ability to raise rates without losing a customer—is hard to achieve in a commoditized business like transportation. But a report from Simon-Kucher & Partners gives reason to hope. The firm’s Global Pricing Study 2012, a survey of more than 2,700 executives and managers, said profits rise sharply when C-level executives take an active role in pricing. When the bigwigs commit to owning price, the result is a whopping 28% increase in EBITDA.
Let’s talk price
Getting the C-suite involved boosts the ability to get high rates