Mining for pricing gold

Giving in to pricing pressures puts your firm at risk

 The need to fill the widening social media pipeline with “content” has everyone writing studies.  As a regular columnist, my inbox is inundated with white papers, surveys, and reports from consultants that almost never get read.  During a recent email purge, however,  I came across two studies written almost 10 years apart that reveal a lot about transportation pricing.

The first, done in 2003 by McKinsey & Co., revealed that a 1% increase in

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