Mitsubishi Fuso Truck of America (MFTA) has appointed Bryan C. Allen as its new marketing manager. Allen will be responsible for all aspects of the company’s dealer and end-user marketing programs for its Class 3-5 FUSO Canter FE and FG Series medium-duty work trucks.
Immediately before joining MFTA, Allen served for three years as marketing manager for Cone Health, a regional healthcare system based in Greensboro, NC, according to the company. Before that, Allen spent 10 years at Daimler Buses North America (DBNA), also headquartered in Greensboro — the last eight as its marketing and corporate communications manager.
Allen has a bachelor’s degree in international business from Western Carolina University and a master’s degree in integrated marketing communications from West Virginia University.