Mitsubishi Fuso names new marketing manager

Mitsubishi Fuso Truck of America (MFTA) has appointed Bryan C. Allen as its new marketing manager. Allen will be responsible for all aspects of the company’s dealer and end-user marketing programs for its Class 3-5 FUSO Canter FE and FG Series medium-duty work trucks.

Immediately before joining MFTA, Allen served for three years as marketing manager for Cone Health, a regional healthcare system based in Greensboro, NC, according to the company. Before that, Allen spent 10 years at Daimler Buses North America (DBNA), also headquartered in Greensboro — the last eight as its marketing and corporate communications manager.

Allen has a bachelor’s degree in international business from Western Carolina University and a master’s degree in integrated marketing communications from West Virginia University.

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