Personal touch

Paying attention to driver needs keeps seats filled

Last month, I showcased the first of two small trucking companies that faced similar driver turnover challenges. Although the companies approached the challenges differently, both successfully maintained a turnover of less than 10% for the past four years. Now let’s look at Carrier Two this month.

Carrier Two, which owns 30 trailers, has 12 trucks, four lease operators, five company drivers, two part-time drivers, and an owner who is a driver as well.  One of the full-tim

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