Roland named Utility marketing director

Utility Trailer Manufacturing Co. has appointed 25-year company veteran Larry Roland as its new director of marketing. 

Most recently director of national accounts, Roland helped the company double that department’s share of the company’s production, according to Craig Bennett, senior vice president of sales and marketing.

In his new role, Roland will be responsible for the trailer maker’s ongoing marketing and development of technical educational tools for both customers and company personnel.

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