Separating from the herd

Personal branding is a strong sales tool

Imagine that your only contact with a certain prospect has been your semi-annual chin wag. Sure, it took 47 phone calls to reach him, but one day your persistence will pay off.  The truth is, the only thing you’re wearing out is your personal brand. Think how you feel when your home phone rings during dinner. On the other end of the line is someone unable to pronouce your name selling duct-cleaning service you probably don’t need.  That’s how this busy, educated,

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