TCA prepares economic webcast series

The Truckload Carriers Assn. (TCA) will be producing a twice monthly webcast series highlighting economic and industry data that is specific to the truckload industry. The shows will be produced in collaboration with Internet Truckstop and Big Truck TV.

“We’re very pleased to be able to offer The Industry Economic Update to our membership. It’s an innovative way for truckload carriers to learn about the trends that are affecting the truckload industry right now and into the future,” said Chris Burruss, TCA’s president.

The show is aimed at the senior leadership of TCA-member companies and will be available 24/7. The webcasts will feature a “news anchor” who presents data that Internet Truckstop has culled through for relevancy to truckload carriers, TCA said.

Big Truck TV is the content expert and distribution facilitator for the online show.

Statistics from the Tran4Cast Market Demand Index (MDI) report will be frequently highlighted and Updates will also discuss other key metrics like equipment rates, fuel prices, load availability, truck availability, and trends in the length of time it takes for brokers and shippers to pay.

“The economic uncertainty everyone is experiencing right now has brought us to difficult times. Company owners will appreciate having a resource that provides insight into what to expect in coming months,” said Leigh Foxall, director of freight matching for Internet Truckstop.

As a part of each video webcast, an industry expert or economist will present what he or she sees as a current trend or a “hot” topic. TCA will provide some of the experts to be interviewed. During the week of September 2, TCA Chairman Robert Low, the president and founder of Prime, Inc., is scheduled to appear.

 

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