Truck stops tapping the personal touch

Truck stops tapping the personal touch

“Friendliness” viewed as way to win over drivers and fleets alike

In a way, Aaron McCann serves as the face of new tactic in the battle among truck stop chains for customer business: the personal touch.

Armed with nothing more than an orange vest and a thousand-watt smile, McCann’s primary job as a “diesel service champion” or DSC at the Flying J Travel Center off I-78 in Frystown, PA, entails directing commercial vehicles to open fueling slots or the shortest line for them at the facility’s 11 lane

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