Trucking’s hidden genius

Few people appreciate the industry’s transformation

While trucks are part of everyone’s daily lives, few outside of the industry really know much about them other than they’re big and they sometimes deliver that stuff you’ve been waiting for.  Last month I wrote about the new perspective that comes from describing the industry and its major business characteristics for an outsider.  Taking a few steps away from my own deep immersion in trucking was a revealing exercise.

Viewed from the outside, it’s cl

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