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Without enough truck drivers, there are missed opportunities for individual trucking companies, and limits on growth prospects. That's why the biggest "commodity" moved from one trucking company to another is the driver. Competition is fierce among companies to insure that each has a sufficient workforce to man the equipment needed each and every day by that carrier's shipper customers.
Using FleetSeek to Find Drivers
An industry-wide chronic shortage of drivers elicits little sympathy from the individual carrier striving to grow his business. If growth requires more drivers and that requires raiding the competitors down the road, so be it. That's why the trade press reports driver turnover rates of 100 to 150 percent annually. That's why so many trucks have driver recruitment placards on the trailers' ends. And that's also why the trade classifieds are stuffed with "Drive For Us" enticements and trade shows are filled with driver recruiters.
An alternative approach to driver recruitment is FleetSeek's Owner Operator Database. Loaded with contact information on over 50,000 owner-operators, and available for less than 2 cents a contact, this comprehensive source puts companies in direct communication with their prime source for business growth. It affords you the means to discuss with them the value of your company, its rewards in pay and benefits, and the positive work environment in which they'll participate.
For suppliers marketing driver products, or products useful to the care and maintenance of individual tractor-trailers, there's no better way to jump-start your business than by direct mail to your proven target market. Can't handle 50,000 names at a time? The FleetSeek-powered Owner Operator Database can be delivered in regional segments at an even lower cost. Nowhere else can vendors of products and services to individual truck drivers focus like a laser at such an affordable price.