Bearing down on the midrange

Bering says it's stepping up sales of its Class 3-4 trucksAt the recent Mid-America Trucking Show, Bering Truck Corp. presented its full line of Class 3-8 trucks, while making several announcements related to its growth in the market since unveiling the Bering nameplate last year.Bering has created three model series based on class and weight - the LD Series (Light Duty Class 3-4 Trucks); the MD Series

Bering says it's stepping up sales of its Class 3-4 trucks

At the recent Mid-America Trucking Show, Bering Truck Corp. presented its full line of Class 3-8 trucks, while making several announcements related to its growth in the market since unveiling the Bering nameplate last year.

Bering has created three model series based on class and weight - the LD Series (Light Duty Class 3-4 Trucks); the MD Series (Medium-Duty Class 6 Trucks); and the HD Series (Heavy-Duty Class 7-8 Trucks) - as well as a specialized MX Series of road-ready Class 8 mixers.

Based on last year's successful launch of the LD Series and a growing demand for e-commerce-friendly delivery trucks, the company said it will be stepping up sales and marketing efforts for midrange Class 3-4 trucks. LD Series trucks, which are designed to perform easily and efficiently in congested areas, offer the latest in cab comfort features and interior ergonomics.

The initiative, according to Bering president and CEO William R. Anderson Jr., will include added dealer sales support and a new LD Lease Program through Ford Credit.

Bering recently completed its first major fleet sale of LD units to Utah-based Vortex Engineering. The transaction calls for a fleet sale of 500-1,000 Bering LDs this year.

The OEM also announced the competitive sale of a 10-unit fleet of its HDMX mixer trucks to Newell Ready-Mix of Miami. While heavy-duty MX Series mixer trucks have hit the ground running, HD Series tractors are currently undergoing presale testing to ensure reliability. After pilot production and preselling in the fist half of 2000, the company said it will begin production of HD Series models in its new state-of-the-art U.S. plant in Front Royal, Va.

Finally, Bering said that it is more than halfway toward its goal of having 70 total full-service dealer locations nationally by year-end.

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