Bendix boosts Formula Blue

Bendix Spicer Foundation Brake LLC will launch a revamped all-makes product line of replacement hydraulic brake parts under the Formula Blue brand in April. The Formula Blue line will expand the Bendix Spicer Foundation Brake offering to include a full line of premium hydraulic parts for model-year coverage up to 2007 for a range of medium- and light-duty trucks. The company will use its existing

Bendix Spicer Foundation Brake LLC will launch a revamped all-makes product line of replacement hydraulic brake parts under the Formula Blue brand in April.

The Formula Blue line will expand the Bendix Spicer Foundation Brake offering to include a full line of premium hydraulic parts for model-year coverage up to 2007 for a range of medium- and light-duty trucks.

The company will use its existing North American distribution, sales and service network to support this effort. “The Formula Blue brand's comprehensive commercial vehicle hydraulic product offering brings one-stop shopping to the next level, and we're confident that our distributor networks and end-users will find tremendous value in the quality of parts and ease of ordering that they will experience,” says Bill Mossing, assistant gm of Bendix Spicer Foundation Brake.

Parts catalogs, also available in April, will feature an illustrated parts and applications guide consisting of more than 7,000 light- and medium-duty parts. An electronic cross-referencing tool will be available at www.foundationbrakes.com.

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