It's a fresh editorial format designed with you in mind
Welcome to our new look. As you can see, starting with this issue FLEET OWNER has been redesigned graphically and reorganized editorially. Our art and editorial staffs have been planning and working for over a year to make this happen. And, most important, it's all been done with you, our readers, as our guides.
The idea behind the redesign actually began in the art department, where there was a growing sense that "it was time for a change." In other words, time to give the magazine a newer, more contemporary face. The editors were open to the prospect, but felt strongly that a change of that significance should extend beyond the cover and be built around the information needs and reading preferences of our audience, and not just a consensus among themselves.
With that as our goal, we began the process with a broad-based reader-satisfaction study, surveying our readers on everything from type size to topic selection to article length. Your responses shaped the publication you hold in your hands today.
The redesign, created in-house by our art director, Dan Zeis, is fresh, crisp, and clean, with a new two-color logo, and with a cover illustration that ties to the cover story theme and differentiates FLEET OWNER from other trucking publications. Inside the magazine, the editorial content has been rearranged as well, reflecting the way readers told us they want today's information presented and written.
To start with, the magazine is organized as three main sections - management, equipment, and information technology - corresponding to our readers' three primary areas of job responsibility and involvement, based on our survey. Each section itself is designed as a microcosm of a magazine, offering a full range of features, news, columns, and product stories related to that overall category.
Further, each section is color-coded for easy identification and reference, and all color codes link back to the new table of contents to make movement throughout each issue quicker and easier. It's a break with the traditional flow of a business magazine, but one that will make FLEET OWNER a more readable and useful publication.
You'll also find columns redesigned, a typeface that's easier to read, and more strategic use of white space and tint boxes - all intended to create a reading environment that is both inviting and compelling. In addition, you'll notice that our articles have gotten shorter and easier to digest - a point that speaks directly to the changing job of today's truck-fleet manager, who is long on the need for faster, better information, but short on time.
We hope that you'll like what you see. We're excited to bring our new look to you, and pleased to have had you as our partners in this project. But there's one thing that hasn't changed - the top quality, leading-edge trucking-business information that you've been counting on from FLEET OWNER for over 70 years will continue to be brought to you each month by the industry's leading team of trucking journalists.
