NTEA show widens scope

Convention and T3 expo set for early next yearAn all-star lineup of thought-provoking speakers, informative educational sessions, and the newest products from the biggest names in the industry are coming together to make the first major trade show of the new millennium a can't-miss event. In short, the National Truck Equipment Association (NTEA) Convention and T3 2000 - The Commercial Truck, Trailer,

Convention and T3 expo set for early next year

An all-star lineup of thought-provoking speakers, informative educational sessions, and the newest products from the biggest names in the industry are coming together to make the first major trade show of the new millennium a can't-miss event. In short, the National Truck Equipment Association (NTEA) Convention and T3 2000 - The Commercial Truck, Trailer, and Technology Expo, February 23-25, 2000, in St. Louis will have everything you need to be better informed and prepared for the business challenges of tomorrow.

The expo breaks industry barriers by opening its doors to the entire commercial truck marketplace, from manufacturers to distributors, from dealers to end-users. The new format is based on an extensive study of NTEA members that highlighted the widespread changes occurring in the trucking business: consolidating markets, shifting channels of distribution, equipment innovations, more demanding customers, plus new information technologies, according to Jim Carney, executive director.

Joe Theismann, ESPN NFL analyst and former Notre Dame All-American, will kick off the event with his keynote address, "A Game Plan for the 21st Century." He will focus on how to succeed under pressure and quickly adapt to unexpected situations.

Two other prominent speakers will address general sessions on Thursday and Friday. Mark Sanborn, author of Sanborn on Success and Teambuilt: Making Teamwork Work, will present "Mastering Change" and discuss how the ability to change faster than the competition is key to survival and success.

Thomas Winninger, founder of the Winninger Institute for Market Strategy and author of two best-selling books, Price Wars and Hiring Smart, will conduct a session titled "Price Wars - How to Win the Battle for Your Customer." He will provide strategies for beating the competition, commanding higher prices and capturing more profits.

On the educational front, NTEA has scheduled 41 concurrent sessions, divided into four content tracks: sales, shop/production, management, and fleet administration. "Education is the single most important strategy in keeping up with the sweeping changes taking place in the commercial truck and transportation industry," Carney said.

Topics to be covered include: vehicle weight distribution, truck certification, vehicle safety, shop scheduling, industry legislative issues, electronic commerce, new technology, and strategic niche marketing. Show participants can also learn about the latest in chassis design in special seminars from Dodge, Ford, Freightliner, GM, American Isuzu, Mitsubishi, Navistar, Nissan Diesel, Peterbilt, Sterling, and Volvo.

"This is one of the strongest lineups of educational sessions you'll find anywhere in the industry," said Russell Dore, NTEA education and training director. "We have gathered industry experts and NTEA members to cover real-world topics that our industry deals with on a regular basis."

T3 2000 will also feature a full spectrum of leading-edge manufacturers of Class 1-8 trucks spread out over 340,000 sq. ft., another record for NTEA's annual show.

T3 2000 is designed to appeal to a broader audience than previous NTEA shows. In addition to the chassis manufacturers, exhibitors include over 330 leading commercial truck body, equipment, and accessory manufacturers, including more light-truck accessory, trailer, and niche market manufacturers such as ambulance, fire and rescue, bus, utility and refuse vehicles.

T3 2000 will also include exhibits of new and emerging vehicle component technologies for commercial trucks, truck equipment and trailers; the latest applications for maintenance, routing and service; shop productivity ideas and training; product development trends; high-tech equipment and software; and new product introductions.

For more information about T3 2000 and the NTEA Convention, contact Steve Carey by phone: 1-800-441-NTEA, ext. 112; fax: 248-489-8590; e-mail: [email protected]; or mail: NTEA, 37400 Hills Tech Drive, Farmington Hills, Mich. 48331-3414.

The Association maintains its administrative headquarters in suburban Detroit and a government relations office in Washington, D.C. Its Web site, www.ntea.com, provides an interactive listing of members and their products/services as well as important industry news, technical information, and marketing resources.

To register for the NTEA Convention and T3 2000 Expo, call direct at 800-441-NTEA; call the organization's Fax-on-Demand service at 800-700-2099 and request document #1110; or register online at www.T3expo.net.

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