Road Choice expands product portfolio, retail locations

Feb. 29, 2016

Road Choice Truck Parts expanded its authorized locations to more than 500 dealers and its product portfolio.

Road Choice Truck Parts announced it expanded its authorized locations to more than 500 dealers and expanded its product portfolio to include in excess of 35 all-makes parts categories. “The expansion, which was effective Jan. 1, makes it easier for dealers across the U.S. and Canada to offer Road Choice’s selection of high-volume parts to their customers,” the company said. “Road Choice provides owners of out-of-warranty trucks with high-quality, reliable parts covered by at least a one-year warranty.” Launched in April 2013, Road Choice now offers parts in more than 35 categories, such as brake shoe kits, suspension products, batteries and lighting, at more than 500 locations. Sales of Road Choice products grew more than 300% in 2015, according to the company."Fleets continue to seek products that increase their return on investment," said Dan Bambrick, private brand manager for Road Choice. "By expanding the Road Choice program, we are improving our customers' total cost of ownership by providing them with additional parts solutions to fit their needs."Customers can email at [email protected]. Also, Road Choice is at the Technology and Maintenance Council Annual Meeting and Transportation Technology Exhibition in Nashville, and will be at the Mid-America Trucking Show in Louisville from March 31 to April 2.