The American Trucking Assns. (ATA) has announced that M & M Cartage Co. president Don Hayden is the recipient of the inaugural Mike Russell Good stuff Trucking Image Award. The award honors those who creatively implement the “Good stuff. Trucks Bring It” campaign.
“Don has been extremely active in promoting the positive image of trucking through the ‘Good stuff. Trucks Bring It’ campaign,” said ATA president & CEO Gov. Bill Graves. “Whether delivering relief supplies to hurricane victims in a ‘Good stuff’ wrapped trailer, or working with the Kentucky Motor Transport Assn. to let the local media and public know how essential the trucking industry is to our economy, Don’s enthusiasm for the industry shines through.”
The “Good stuff. Trucks Bring It” campaign is aimed at improving trucking’s image throughout the United States. The award is named after the late Mike Russell, who developed the campaign as ATA’s vp of public affairs.