Alliance announces NASCAR contest

LOUISVILLE. The grand winner of Alliance Truck Parts’ new Alliance Victory Lane Sweepstake will receive a prize package that includes pit passes, VIP suite access, and a chance to meet the Alliance Truck Parts-sponsored No. 12 Dodge Challenger driver, Sam Hornish Jr., while attending the NASCAR Nationwide Series Michigan International Speedway 250 race in June

LOUISVILLE. The grand winner of Alliance Truck Parts’ new Alliance Victory Lane Sweepstake will receive a prize package that includes pit passes, VIP suite access, and a chance to meet the Alliance Truck Parts-sponsored No. 12 Dodge Challenger driver, Sam Hornish Jr., while attending the NASCAR Nationwide Series Michigan International Speedway 250 race in June.

Other prizes offered by the all-truck parts supplier include a NASCAR Driving Experience package in a 600-hp NASCAR race car with one-on-one feedback from the pit instructor at the track, an Alliance Truck Parts merchandise package, and fifty $100 Alliance Truck Parts gift cards . In addition, there will be weekly chances to win $25 Alliance Truck Parts gift cards throughout the contest, which ends May 31, 2011.

The sweepstake is part of a new brand-identity campaign announced here last week at the Mid-America Trucking Show. With some 800 locations in the U.S. and Canada, Alliance said it is committed to expanding its product lines to focus on “need-it-now,” in-demand parts, including Alliance brand LED lighting, clutches, AC compressors and brake drums.

“Our customers need a reliable part at an affordable price. Alliance is now uniquely positioned to offer a better part, at a good price, in the good, better, best continuum,” said Daniel Haggerty, dir. of parts marketing for Daimler Trucks North America LLC, Alliance’s parent company.

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