LOUISVILLE. The grand winner of Alliance Truck Parts’ new Alliance Victory Lane Sweepstake will receive a prize package that includes pit passes, VIP suite access, and a chance to meet the Alliance Truck Parts-sponsored No. 12 Dodge Challenger driver, Sam Hornish Jr., while attending the NASCAR Nationwide Series Michigan International Speedway 250 race in June.
Other prizes offered by the all-truck parts supplier include a NASCAR Driving Experience package in a 600-hp NASCAR race car with one-on-one feedback from the pit instructor at the track, an Alliance Truck Parts merchandise package, and fifty $100 Alliance Truck Parts gift cards . In addition, there will be weekly chances to win $25 Alliance Truck Parts gift cards throughout the contest, which ends May 31, 2011.
The sweepstake is part of a new brand-identity campaign announced here last week at the Mid-America Trucking Show. With some 800 locations in the U.S. and Canada, Alliance said it is committed to expanding its product lines to focus on “need-it-now,” in-demand parts, including Alliance brand LED lighting, clutches, AC compressors and brake drums.
“Our customers need a reliable part at an affordable price. Alliance is now uniquely positioned to offer a better part, at a good price, in the good, better, best continuum,” said Daniel Haggerty, dir. of parts marketing for Daimler Trucks North America LLC, Alliance’s parent company.