Alliance Truck Parts inks deal for Michigan race series

Alliance Truck Parts has reached agreement on a three-year naming rights deal for the NASCAR Nationwide Series Alliance Truck Parts 250 race at Michigan International Speedway

Nationwide Series Alliance Truck Parts 250 race at Michigan International Speedway.

This year’s race will take place on June 18.

"As we’ve developed our NASCAR affiliation strategy, race sponsorship has been a big goal,” said Daniel Haggerty, director of parts marketing for Daimler Trucks North America. “We know our customers are huge NASCAR fans, and this involvement beyond our already-announced car sponsorship is indicative of the continued strength of NASCAR’s Nationwide Series as a viable marketing platform to grow business and successfully reach our customers with the brand.”

Alliance also sponsors the No. 12 Dodge Challenger car driven by Sam Hornish Jr.

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