Automotive Aftermarket Products Expo adds educational seminars

In response to attendee calls for more education and training opportunities, the Automotive Aftermarket Products Expo (AAPEX) has expanded its Inside Track Learning Forum to include 28 educational seminars. All the sessions will be held over a three-day period, Nov. 2-4, at the Venetian in Las Vegas, NV

In response to attendee calls for more education and training opportunities, the Automotive Aftermarket Products Expo (AAPEX) has expanded its Inside Track Learning Forum to include 28 educational seminars. All the sessions will be held over a three-day period, Nov. 2-4, at the Venetian in Las Vegas, NV.

New this year are two “lunch & learn” sessions that will include a box lunch. These sessions will cost $15 per person. All other sessions are free. The free seminars and the “lunch & learns” will be conducted in Marco Polo rooms 701-706 in the Venetian.

Following are the working titles of the “Inside Track” seminars:

Tuesday, Nov. 2

  1. OEM proprietary lubricants: Implications for the aftermarket
  2. 2011 aftermarket outlook
  3. Selling parts for imports: did you ever consider listening to your customer? The installer’s view
  4. Government affairs update
  5. “Lunch & learn” – Social Media: what is it and how do you know when it is working
  6. Relating, not translating: How to market to Latinos
  7. Advanced pricing strategies
  8. Profit is everybody's business
  9. They want what? Meeting the expectations of service shop owners and technicians
  10. New vehicle technologies and their impact on the aftermarket
  11. Customer service: How to keep customers rushing back for more
  12. Ten things smart executives learn from financial downturns

Wednesday, Nov. 3

  1. Gadgets, gizmos, geeks: 25 tools, technologies and web-based services that smart businesses are using to keep their customers happy
  2. Effective communication for today’s workplace: Strategies for success
  3. The new health care law: What it means for your business
  4. Bull’s eye aftermarketing for growth and profits
  5. “Lunch & learn” – All things automotive: Connecting with Gen Y
  6. Value based selling: Breaking the discounting habit
  7. Cost-effective marketing techniques for distributors
  8. Making it right vs. Getting it right
  9. Building employee engagement: Becoming an employer of choice
  10. Drive the business, steer the brand

Thursday, Nov. 4

  1. Industry standards – a look inside the shop of tomorrow
  2. Hot international markets: The automotive aftermarket in china, brazil and mexico
  3. Today’s escalating import car business: How to capitalize on more than just the ‘fast movers’
  4. Communicating with confidence: Service consultants and technicians working together for vehicle owners (and increasing profit for repair shops)
  5. Adding social media to your marketing toolbox
  6. Automotive service shops: Top performer benchmarks and how to get there

For more information on the “Inside Track” Learning Forum sessions, go to www.aapexshow.com.

AAPEX is the annual business-to-business trade show serving the global automotive aftermarket and features more than 2,000 exhibitors.

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