Champion re-brands Luber-finer

Luber-finer, a Champion Laboratories brand, is rolling out a new marketing campaign that includes a “progressive” new logo, tagline, advertising program, promotions, website, packaging and sales tools. The new tagline – “Built To Do More” – expresses the company’s core value proposition of going the extra mile for its distributors and customers, said the company

Luber-finer, a Champion Laboratories brand, is rolling out a new marketing campaign that includes a “progressive” new logo, tagline, advertising program, promotions, website, packaging and sales tools. The new tagline – “Built To Do More” – expresses the company’s core value proposition of going the extra mile for its distributors and customers, said the company.

“At Champion, going the extra mile for our customers is part of our corporate DNA,” said John Casanova, vp of sales & marketing. “We offer the highest level of personalized customer care coupled with world-class engineering, manufacturing and logistics expertise. This enables us to build high-quality filters with the highest response and fill rates in the industry. As a result…we’re literally built to do more for our customers than any other.”

The new Luber-finer campaign will roll out in the 3rd quarter of 2010. The new logo, tagline, packaging and other marketing support will be displayed in locations where all Luber-finer products are sold.

Champion noted that Luber-finer has been a global leader in heavy-duty trucking, construction equipment, mining, oil and gas, marine, farm machinery and industrial engine filtration since 1936.

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