Michelin Americas Truck Tires business segment manager Don Baldwin has been named to the board of directors for the North American Council for Freight Efficiency (NACFE).
Baldwin is the only tire manufacturer representative on the board and was one of the 19 original founders of NACFE.
“The health of the freight industry depends on the ability of its carriers to implement more energy-efficient solutions,” said Baldwin. “The good news is that more and more of these solutions are being introduced into the market. I look forward to helping lead NACFE to provide a reliable source of information regarding the effectiveness of these solutions.”
NACFE collects, assesses, and circulates performance information from testing agencies and laboratories; collects marketing and user data; and provides understandable, up-to-date efficiency information to share with technology developers, council members, fleet owners and truck drivers.
At Michelin, Baldwin is responsible for evaluating market trends and specifying the technologies and tire lines that will be developed to meet future customer needs. Baldwin also serves as an advisory council member for the Yellowstone Park Foundation.
