Freightliner launches truck design contest

Freightliner Trucks has rolled out its “Design the Future of Pride & Profit” truck-design contest, which is open to college students studying within North America. The program invites entrants to submit original designs for “the owner-operator style truck of the future. The OEM went on to say “the competition will help generate out-of-the-box ideas for what owner-operators may want in their future trucks.”

Freightliner Trucks has rolled out its “Design the Future of Pride & Profit” truck-design contest, which is open to college students studying within North America. The program invites entrants to submit original designs for “the owner-operator style truck of the future. The OEM went on to say “the competition will help generate out-of-the-box ideas for what owner-operators may want in their future trucks.”

The competition will run from this month through February 2012.

Freightliner Trucks said the judging criteria will cover a broad spectrum of required skills, including concept, overall product appearance, originality, power of emotion, and illustration quality.

Three finalists - selected by a panel of global commercial vehicle design experts from Freightliner parent Daimler - will receive all-expense paid trips to the 2012 Mid-America Trucking Show (MATS), where their designs will be on display at the Freightliner Trucks booth.

What’s more, the winner will receive a $20,000 scholarship fund and the option to take part in a paid internship at Freightliner Trucks.

“Freightliner Trucks is the undisputed leader in cutting-edge truck design, innovation and engineering.” said T.J. Reed, director of product marketing. “The truck design contest will provide us with the opportunity to uncover not only some of the newest and brightest designers, but will also keep us on the leading edge as we create the next generation owner-operators dream truck.”

For more information about the competition and a complete list of rules, go to www.FreightlinerTrucks.com/TruckDesignContest.

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