GreenRoad hires CEO, raises $13 million

May 19, 2011
Fleet driver performance and safety management company GreenRoad has hired Jim Heeger as president and CEO. The company also announced it has raised $13 million in equity financing to fund the company’s growth

Fleet driver performance and safety management company GreenRoad has hired Jim Heeger as president and CEO. The company also announced it has raised $13 million in equity financing to fund the company’s growth.

Heeger most recently served as CEO of PayCycle, building the start-up payroll service company before it was purchased by Intuit for $170 million. Prior to that, Heeger was senior vice president of Adobe’s Creative Professional business unit. Under his leadership, the unit launched the Adobe Creative Suite.

“GreenRoad is one of those rare opportunities,” Heeger said. “It’s an extremely well-positioned company offering a compelling solution to an existing and growing problem. In this case, our driver performance management solutions deliver real, measurable results including improved safety, reduction of crash-related costs and savings in fuel consumption and emissions.”

Tanya Roberts has also joined the company as senior VP of marketing.

According to GreenRoad, more than 60,000 fleet drivers use its service, resulting in a 50% reduction in crashes and a 10% reduction in fuel consumption.

Sponsored Recommendations

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

How Electric Vehicles Help You Prolong the Life of Your Fleet

Before adopting electric vehicles for commercial/government fleets, prioritize cost inquiries. Maintenance is essential; understand the upkeep of EV fleets. Here’s what you need...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!