McLeod Software and the Brimmer College of Business and Information Science at Tuskegee University are joining forces to conduct a research project aimed at learning how costs and competition impact the overall pricing process for motor carriers – and both are looking for fleets willing to participate.
The project specifically will analyze how trucking companies integrate all of their costs – fixed, variable, and mixed – into their pricing equation to create value for customers and at the same time create value and profitability for themselves.
“We are seeking companies to participate in the project,” said Professor George Edwards, the study’s chief investigator and a veteran trucking executive. “This project will help participants better understand pricing and competition as components of profitability.”
Data will be collected anonymously and reported in aggregate, Edwards added, with the use of technology as a service enhancement and accounting tool also explored as part of this research effort.
“We are excited to partner with Tuskegee University in this project,” noted Mark Cubine, McLeod’s vp-marketing. “It will help us to better understand the analytics we need to provide for our customers’ as they grow their businesses and pursue higher profits.”
