Michael Hickox, an owner-operator based in western New York State, is the grand prize winner of Volvo Trucks North America’s “When You Know, You Win” promotion – snagging a $10,000 grand prize, plus a set of Michelin premium tires and matching Alcoa Dura-Bright wheels.
“I was mostly speechless,” Hickox said. “I never even buy lottery tickets, but this one I just decided to enter.”
Hickox, of Painted Post, NY, runs shipping containers several times a week between Newark, NJ and upstate New York. He entered the six-month long promotional contest, in which drivers registered by phone or online and received brief messages about Volvo’s driver comfort, productivity, uptime, safety and performance.
Other prizes awarded as part of the promotion included a pair of Michelin tires and Alcoa Dura-Bright wheels, $100 cash prizes, Volvo Drivers jackets, Volvo watches and a Volvo VT 880 prize pack that included a VT 880 hat, jacket and scale model VT 880 tractor.