According to a news item posted on WardsAuto.com, the rollout of Nissan’s new NV is “causing the auto maker’s dealers and marketers to employ new sales and service tactics.”
The result of the company’s research, dating back to 2004, shows the segment’s Ford E-Series, Chevy Express/GMC Savana and Mercedes-Benz/Freightliner Sprinter all have “the least-satisfied” customers in the industry, said Peter Bedrosian, senior product planning manager-NNA light commercial vehicles.
With that in mind, Nissan is requiring 247 of its 1,058 U.S. dealers that have opted to sell the NV to meet a slew of prerequisites, WardsAuto staffer Christie Schweinsberg reported.
For example, because an NV’s time spent in service means time not spent on the road, an onerous hardship for the small businesses that are expected to make up the majority of customers, Nissan is asking dealers to offer extended service hours, noted Schweinsberg in her piece.
