Penton launches B2B marketing services group

Building on its established reach into 17 vertical business markets, Penton Media has created a new marketing services division to offer business-to-business marketers digital media solutions, sales optimization tools and content-driven products

Building on its established reach into 17 vertical business markets, Penton Media has created a new marketing services division to offer business-to-business marketers digital media solutions, sales optimization tools and content-driven products. Parent of FleetOwner, Penton Media is a leading, independent B2B media company with flagship products serving transportation, manufacturing, technology, foodservice, public infrastructure and agriculture.

The new Penton Marketing Services will work with clients to analyze business needs and develop strategic marketing solutions, according to the company. Services will include a broad range of content-related products, website development, search engine optimization, social media and eListening, lead generation and lead nurturing tools, research, mobile and video marketing services.

“Marketers are clamoring for new solutions to grow their businesses and they want providers intimately familiar with their industry segment,” said Sharon Rowlands, Penton Media CEO. “Penton Marketing Services perfectly aligns our capabilities and deep knowledge of our markets with this demand. We are committed to driving results for our customers with industry-leading products and services that reflect expert analysis and best-of-breed practices.”

As part of its investment to launch the new marketing services business, Penton recently acquired the online marketing firm EyeTraffic Media. Penton Marketing services will be headed by Sr. VP Kim Paulsen, with former EyeTraffic Media CEO George Assimakopoulos serving as the new division’s VP of digital media services.

“Our research is giving a clear voice to marketers’ frustrations and their needs,” Paulsen said. “We understand their industries, their pain points and the services they most demand.

“And the offering will build and change. Penton Marketing Services will continue to evolve to provide ideal solutions to the challenges our customers face,” she said. “Their world moves quickly. We are committed to delivering highly targeted services focused on real-world results that will propel their businesses forward.”

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