Don McEntee has been appointed vp of marketing of the SKF Vehicle Service Market, North America Business Unit. In this new position, McEntee will report to VSM North America president Mike McGrath.
McEntee will be in charge of the marketing organization, responsible for cataloging, communications, marketing, pricing, product management, program distribution and sales administration.
"Don's appointment as vice president of marketing was a logical decision based on his experience and knowledge of the North American marketplace," said McGrath. “By combining the various marketing activities into one high functioning team, the new marketing department will be the driving force behind many of VSM’s initiatives in the future.”